- B L A C K B E R R Y -
Idea / Love What You Do
There are dreamers, there are doers and there are dreamers that do.
Role / Creative Group Head / Art Director
Responsibilities / Digital Creative Lead for Canada, USA, South America, and Europe
The Product
Launch and sustain a new creative platform in the digital space. Standard device-focused banners were developed alongside rich one-of-a-kind media executions that drove home the brand promise of “like is the enemy”.
The Problem
Capture and share the passion people have for the many BlackBerry devices.
The Goal
Get new and existing smartphone users to take notice and engage with the brand (get people to the website).
Target Audience
International markets targeting new and existing BlackBerry users both consumers and businesses.
Results
Only two weeks into the campaign favourability was up over 290% and device page visits over 988% – great results with a great idea.
Blackberry: Love What You Do / TV / Digital / Social (full case study)
Love What You Do / Display Ads
Love What You Do / Display Ads
Love What You Do / Display Ads
Love What You Do / Display Ads
Love What You Do / Display Ads
Love What You Do / Display Ads
Love What You Do / Display Ads
Blackberry: Love What You Do / Rich Media Takeover
Blackberry: Love What You Do / Rich Media Reveal
Blackberry: Love What You Do / Screen Saver