- G M C -
Idea / Look Like A Pro
The Sierra Elevation is known for its good looks. The challenge was to get prospective truck owners to feel how good it is to earn the respect of other "Pro" looking guys. This was Canada's first glimpse of the "Like A Pro" creative platform and we had to ensure it was flexible for online, social and retail executions.
:30 Broadband: GMC Sierra / Look Like A Pro
Creative Group Head / Art Director
Idea / Grill Like A Pro
We looked at social as an opportunity to get people to like the brand for what it stands for, not just the quality of the rubber and metal. In this fun and juicy social video, we teased Dad with two of his favourite grills on Father’s Day – truck and BBQ.
:15 Social Video and Contest / Grill Like A Pro
Creative Group Head / Art Director
Idea / Drive Canada Like A Pro
Original radio creative for a car brand seems like a no-brainer. Here the team took interesting Canadiana and mashed it with everyday auto features. The dry delivery is key to the funny and informative spots that are played on targeted Spotify playlists.
:30 GMC Acadia Denali / Red Tailed Hawk
Creative Group Head
:30 GMC Acadia / Group of Seven
Creative Group Head
:30 GMC Sierra / Northern Lights
Creative Group Head
:30 GMC Terrain / Prairies
Creative Group Head
Idea / It's Great When Things Fit!
The GMC Acadia is a family-size SUV, a size that doesn't make you think it would be a good fit for life in the city. The solution was visualized by borrowing a technique from an internet fad (things that fit). Each video focused on one key vehicle feature that can help solve tight parking in a busy city.
:15 Pre-Roll: GMC Acadia / Street Parking
Creative Group Head / Art Director
:15 Pre-Roll: GMC Acadia / Garage Parking
Creative Group Head / Art Director