- L E O B U R N E T T . C A -
Idea / Big Ideas Come From Big Pencils
Where to begin, who knew LeoBurnett.ca would be such a success for Canada and all of Burnett? It started like most ideas on a white piece of paper, a pencil... and no eraser. At the time exploration and experimental navigation were finding their way on the web. We dove into this rabbit hole and landed where the brand DNA told us to go. A simple idea that transforms the Leo Burnett signature into an interactive world of discovery and creativity.
Role / Art Director
Responsibilities / Concept and ideation, Art Direction, Interface Design
The Product
A website to showcase the creative product and talent of Leo Burnett's Canadian office.
The Problem
Creative agency portfolio websites are predictable and don't reflect the creativity and talent found inside.
The Goal
Create an experience that truly represents the power of creativity.
Target Audience
New and existing clients along with creative talent and industry press.
Results
Awards. Awards, Awards!!! The most awarded agency website of its time.
Back Pencil / D&AD / Online - Primary Brand Websites
Yellow Pencil / D&AD / Online - Primary Brand Websites
Yellow Pencil / D&AD / Digital Crafts - Interface & Navigation
Silver / Cannes Cyber Lions / Corporate Information
Silver Pencil / One Show Interactive / Websites - Self-Promotion
... just to name a few :)
"As you interact with the site, you become an integral part of its creativity" D&AD
LeoBurnett.ca / Immersive In-browser Video Capture
"Without a doubt, the most fun I've had with navigation. Getting there is half the fun." juror Lou Kinard